The word “blog” was coined from the words “web log”. And literally, the blog just means that. It’s your everyday online diary. In it we find several collections of listed entries, writings, and articles. It’s an open publishing of its own with free to all topics like political issues, different religious stands, professional interests and business groups discussions. It’s the more in thing today than web chat.

If you can express yourself well and you enjoy writing, you may find the blog as a useful tool to advertise a product and promote a service. In this virtual world, moving products are cheaper compared to the huge overhead experienced brought by the physical limitations of a traditional establishment. You won’t have geographical limitations and since it’s in the web, you are certainly open 24 hours a day, everyday globally.

However the blogosphere (a blog jargon meaning the blog virtual space in the web) is a cut throat; dog eat dog competition for attention. It’s a huge and busy jungle comprised of millions upon millions of bloggers all out there to capture the attention of readers, consumers and clients. Statistically the average web user would just visit an average of 2 to 4 blog sites in a day. The chance of them even reading your sales promotions with the volume of activity that goes inside a web is almost zero. But there are couple of ways that you can do to attract more readers to you blog just by blogging with a strategy.

  • Step 1 is to systematically update and revise your blog with useful information about your product and its unique features. One strategy is to write in educational parts so as to keep your readers on the edge of their seats and wanting more. You want them coming back for more. Post in some of your personal experiences about your product as well. Like they say, “Be a product of your own product.” Readers will also believe you more if you have personally used or experienced your own product. You will be able to write about it with conviction. Another reason you should systematically update your blog is because frequent posting increases your chances of being noticed by a search engine.
  • Step 2 is to respond to customer inquiries and concerns. Addressing concerns is good blogging manners. Why else put product entries if you are not committed to following it up in the first place? Not only that, but it also gives the right signals to your customers that you are a serious business person with a reliable product with quality servicing not just another opinionated writer.

    For example, if your business is about affordable web hosting and you are trying to educate clients at least be ready to answer basic questions like what’s the difference between low cost web hosting from dedicated web hosting.

  • Step 3 is to post a product review from a distinguished industry expert. Asking a third party endorsement especially from a well renounced expert creates a lot of product belief and authenticity as well as curiosity among consumers. You just can’t promote a product as well as somebody else can without creating a bias motive. Buyers sense this all the time. But strangely just like magic, have the same information come from an outside source other than you and consumers buy into it more.

I hope these 3 simple blogging steps can help you create more traffic and move more product sales.